Instagram is working on a new feature that could give users more control over the content they see every day. Instead of only relying on its algorithm to decide what appears on your feed, the platform is testing new tools that let you tell Instagram exactly what you want to see more of, and what you want to avoid.
The new update is part of Instagram’s effort to make its recommendations feel more useful and more personal. If the feature becomes available to everyone, users may find it much easier to shape their own Instagram experience without spending weeks trying to train the algorithm.
Instagram Wants You to Have More Control
The announcement came from Instagram boss Adam Mosseri, who shared that the company is testing several new ideas around its “Your Algorithm” feature.
According to Mosseri, Instagram wants this feature to become a bigger part of the app instead of hiding it inside the settings menu. He explained that some of the ideas are already being tested, while others are still being developed. He also made it clear that not every test will become a permanent feature.
This means Instagram is experimenting to find out which tools users actually like before rolling them out to everyone.
What Is the “Your Algorithm” Feature?
Instagram first introduced the “Your Algorithm” feature in 2025. The idea behind it is simple. Instead of allowing Instagram to completely guess what interests you, the app lets you tell it directly.
For example, if you enjoy football, photography, cooking, fashion or business content, you can let Instagram know that you want to see more of those topics. If there are subjects you are no longer interested in, you can also reduce how often they appear in your recommendations.
This helps Instagram understand your interests without depending only on the posts you like or the videos you watch.
What New Features Are Being Tested?
Instagram showed several ideas that could make these controls much easier to use.
One test allows users to open the “Your Algorithm” menu simply by pulling down on their home feed. This means people would no longer need to search through different settings to adjust their recommendations.
Another test focuses on Instagram Reels. While watching a Reel, users may be able to swipe up to quickly open recommendation settings. This makes it easier to change what kind of videos appear next.
Instagram is also testing simple buttons below some Reels. These buttons allow users to tell the app whether they want to see more videos like the current one or fewer videos like it.
These small changes may seem simple, but they could make a big difference over time because users can guide the algorithm as they browse.
Why Is Instagram Making These Changes?
Social media platforms depend heavily on recommendation systems. Every day, artificial intelligence studies what people watch, like, share and comment on. It then uses that information to suggest more content that it believes users will enjoy.
The problem is that these systems do not always get it right. Sometimes users keep seeing videos they no longer enjoy. In other cases, one accidental click can completely change the recommendations for several days.
Instagram appears to be trying to solve this problem by giving users a direct way to correct the algorithm instead of waiting for it to figure things out on its own.
For many users, this could create a better experience because their feeds would better match their real interests.
Users Still Want One Big Change
Although many people welcomed the new tests, not everyone was impressed.
Many of the most popular comments under Mosseri’s announcement asked Instagram to focus on something else. Users said they would rather see more posts from people they already follow instead of suggested content from strangers.
This has been one of the biggest complaints about Instagram for years. Many users feel that they miss updates from friends, family and favourite creators because the algorithm fills their feeds with recommended posts.
Instagram already offers a Following feed that shows posts in time order from accounts users follow. However, the main Home feed still depends mostly on AI recommendations, mixing content from followed accounts with posts from people users have never followed.
Because of this, many users believe Instagram should make it easier to focus on people they actually chose to follow.
What This Means for Instagram Users
If these new tools are released worldwide, users could have much more control over their Instagram experience.
Instead of hoping the algorithm understands their interests, they would be able to give direct feedback while using the app. Over time, this could lead to feeds that contain more useful, entertaining and relevant content.
Content creators may also notice changes. If users can quickly choose to see more or less of certain types of content, creators may need to produce higher quality posts that people genuinely enjoy instead of relying only on trending topics.
Businesses that advertise on Instagram may also benefit because their content could reach users who are actually interested in what they offer.
Will Everyone Get the New Feature?
At the moment, there is no official release date.
Instagram says these features are still being tested, and some of them may never become available to the public. This is common for technology companies, which often test new ideas with small groups before deciding whether they should be launched worldwide.
If users respond positively, Instagram may expand the feature over the coming months. If the tests do not perform well, some ideas could be changed or removed completely.
The Bottom Line
Instagram could soon let you decide what appears on your feed in ways that were not possible before. By making the “Your Algorithm” feature easier to access, the company hopes users will spend less time fighting unwanted recommendations and more time enjoying content they actually care about.
At the same time, the reaction from users shows that many people still want something even simpler. They want Instagram to give more attention to posts from the people they already follow. Whether Instagram chooses to focus on better algorithm controls, a stronger following feed, or both, one thing is becoming clear. Users want more control over their social media experience, and platforms are slowly starting to listen.
